This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

The Rules Are Changing: What Employers Need to Understand About PBM Transparency, the Next Drug Wave, and How to Lead Through the Chaos

October 1, 2026 12:00 PM - 1:00 PM (EDT)

Description

Something fundamental is shifting in employer healthcare, and most benefits teams won't see it coming until it's already expensive. The Consolidated Appropriations Act's PBM transparency provisions, taking effect in 2028, will finally give employers full visibility into drug pricing, rebates, and utilization — but PBMs are already positioning to offset lost rebate revenue through administrative fees that are harder to see and harder to challenge. At the same time, direct-to-employer drug models, first tested with GLP-1s, are tracking to expand into other high-cost drug classes, meaning the coverage decisions employers make today will shape how much flexibility they have once the new rules land. This session goes beyond a standard trends panel: Dr. Uppal is actively co-authoring research on the CAA transparency provisions, Aaron Wurst brings deep operational knowledge of where the new pharmacy risks are hiding, and a leading benefits consultant will translate it all into what employers should be asking their PBMs and vendors right now. This isn't a session about what's trending — it's about what's coming in 2027 and 2028, and what separates the employers who lead through it from the ones who scramble to catch up.

Key Takeaways:

A working understanding of the CAA PBM transparency provisions taking effect in 2028 — and the specific risks of PBM fee-shifting to watch for before it becomes entrenched
A forward look at where drug coverage models are heading, including how direct-to-employer models are evolving beyond GLP-1s and what that means for pharmacy strategy
What leading employers are doing today to position themselves ahead of the 2027–2028 policy and market shift -A practical framework for organizational readiness — what to put on the agenda now, what to defer, and what to stop doing

Includes HRCI CEU/SHRM PDC

About the Presenter

Dr. Nishu Uppal, MD, MBA, Medical Director

Dr. Uppal is a practicing internal medicine physician and healthcare policy researcher trained at Brigham and Women's Hospital. He has published in leading journals including NEJM, JAMA, and Health Affairs, and his research has informed federal healthcare legislation. He holds an MD from Harvard Medical School (Presidential Scholar) and an MBA from Harvard Business School.

Aaron Wurst, Pharmacy Advisor

Aaron was President of Truepill, a $500M+ digital pharmacy platform serving 600+ employees, where he led the company through 2.5x revenue growth and a $700M+ acquisition. Previously, he led pharmacy growth at CVS Health and served as Healthcare Lead at The Carlyle Group. He holds an MBA from Harvard Business School.

Pricing

This program is included in SHRM-Atlanta membership.

View Event

Contact Information

SHRM-Atlanta
Name: SHRM-Atlanta
Phone: (404) 442-7335
Email: info@shrmatlanta.org

We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.

{{ vm.model.IsRegistrationUpdate ? 'Registered By Info' : vm.displayInfo.showLoginSection ? 'Sign In' : 'Your Contact Information' }}

Edit

Email address

Company

First Name

Last Name

Have a login? Login Now

Username

Password

Create an Account

Forgot your Username or Password?

Continue

Select Registration Options

Edit

Exhibitor Opportunities

Name	Price	Att Included Attendees	Qty Quantity
{{ et.Name }}		{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit	{{ et.Remaining }} Remaining	Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available

{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit

Name	Price	Qty Quantity
{{ rt.Name }} {{ rt.IsMemberOnly ? ' (Members Only)' : '' }} Limit: {{ rt.LimitPerPurchase }} Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}	~~{{rt.Price \| currency }}~~ {{rt.PriceAfterDiscount \| currency }} {{ rt.Price \| currency }}	{{ rt.RemainingPerType }} Remaining {{ rt.RemainingPerType * -1 }} on Waiting List {{ rt.RemainingPerType * -1 }} Over Limit

Name	Price	Att Included Attendees	Qty Quantity
{{ st.Name }}		{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit	{{ st.Remaining }} Remaining	Sold out

Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}

Company Name

Exhibitor/Display Name

Email Address

Address

Address 2

City

Country

State/Province

Postal Code

Exhibitor Directory

Display Name

Logo

Exhibitor Description

Use Above Address and Contact Information

Address

Address 2

City

Country

State/Province

Postal Code

Primary Contact

First Name

Last Name

Booth Information

Selected Booth

Open in a new tab

ShowHide Map

Additional Information

Comments & Questions

Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}

Add to Waiting List

Exhibitor Staff

Primary Exhibitor Contact

A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.

Prefix

First Name

Common Name

Middle

Last Name

Suffix

Email Address

Company

Title

More Information Less information

Address

Address 2

City

Country

State/Province

Postal Code

Phone

Phone Number

Type

Additional Information

{{cfv.DisplayName}} {{[1, 2].indexOf(cfv.CustomFieldDataTypeId) >= 0 && cfv.DataSize > 0 ? (" (Max length: " + cfv.DataSize + ")") : ""}}

Event Sessions

(full)

{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}

Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}

Recognized as the {{'[[Sponsor]]' | localizeString:'['}}:

Company Name

First Name

Last Name

Email Address

Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name	Item Description	Amount
{{item.CampaignName}}	{{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}	{{item.CampaignName}}

Continue

Complete Registration

Edit

Terms & Conditions

I agree to the Terms and Conditions

No Show Policy

Enter Promo Code

Promo Codes
Promo Codes

Billing Contact

Bill To

Bill-To Email

Registration Protection

Total Amount Total Discount Tax Insurance Payment Amount Payment Amount

Send Event Confirmation Email to Registrant

This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

The Rules Are Changing: What Employers Need to Understand About PBM Transparency, the Next Drug Wave, and How to Lead Through the Chaos

October 1, 2026 12:00 PM - 1:00 PM (EDT)

Description

Key Takeaways:

About the Presenter

Pricing

Contact Information

Select Registration Options

Exhibitor Opportunities

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Registration Information

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Exhibitor Directory

Primary Contact

Booth Information

Additional Information

Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Additional Information

Event Sessions

Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Additional Items

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Complete Registration

Terms & Conditions

No Show Policy

Billing Contact

Registration Protection

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}

The Rules Are Changing: What Employers Need to Understand About PBM Transparency, the Next Drug Wave, and How to Lead Through the Chaos

October 1, 2026 12:00 PM - 1:00 PM (EDT)

Description

Key Takeaways:

About the Presenter

Pricing

Contact Information

{{ vm.model.IsRegistrationUpdate ? 'Registered By Info' : vm.displayInfo.showLoginSection ? 'Sign In' : 'Your Contact Information' }}

Select Registration Options

Exhibitor Opportunities

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Registration Information

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Exhibitor Directory

Primary Contact

Booth Information

Additional Information

Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Additional Information

Event Sessions

Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Additional Items

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Complete Registration

Terms & Conditions

No Show Policy

Enter Promo Code

Billing Contact

Registration Protection

Are you sure you want to proceed?

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}

{{ sponsors[0].Level }}